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  • Johanna Ryan

How Having A Guest Blogger Can Help You Reach a New Audience



Do you have a blog on your website? If you do, then you know how tricky it can be to think of new topics all the time and write on them from a fresh perspective. Keeping it up to date and engaging is a lot of work. Have you considered having guest bloggers on your site? Asking guest bloggers to create blogs for your site is a wonderful marketing tool for you both. Here’s why.


What Is Guest Posting?

Guest blogging is also known as guest posting. This is what it’s called when you write for someone else’s blog, or they write for yours. Guest posting is an excellent content marketing tool when you do it well. Your audience can benefit from someone else’s expertise, and the blogger gains a new following. Why not share your audience with others?


When choosing who to ask to write a guest post, select someone in a similar industry to you. This person will have relevant knowledge, and your audience may enjoy hearing information from them. As an example, perhaps your website sells fitness gear. Asking an athlete or nutritionist to write a blog for your site is a great way to give your audience information that they will find interesting. They could write about how to train or eat for an upcoming fitness competition, which could be highly relevant to your target demographic.


Benefits of Guest Blogging

You have devoted a lot of time and effort to your blog and website. So, why would you let someone else post on there? You will attain many benefits, such as:


Adding expert knowledge

Of course, you are knowledgeable about the niche in which you operate. However, there will be some aspects that you are more familiar with than others. Find someone with complementary expertise to yours to inform your audience about more subjects.


Increase traffic to your site

The guest blogger will have a following of their own. Their audience may head to your site to read the latest post from their favourite writer, which can get you more page clicks and direct people towards your products or services.


Social media sharing

Having images or information to share on social media is an art form in itself, and it’s quite time-consuming to come up with things to share. You can create many social media posts from just one guest blog. Share information from the blog one morsel at a time and design some engaging posts that lead people to read the blog.



Ready to have a guest blogger on your site? Reach out to brands you love on Instagram and see if any will write a blog for you. It’s beneficial for both sides, so you may as well give it a go. What have you got to lose?


If you need help with your blog writing, let us know. Here at Context Genesis, we are expert blog writers who can help to develop a tone of voice and informational content for your audience.

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