One of the most common questions we get asked is ‘why should a business use a blog?’. Many small business owners are aware that the largest, most successful companies have blogs on their websites, but aren’t really sure why. They don’t understand why a business might use a blog; that's why this article is here to demystify blogs. Keep reading to find out the answer to the question ‘what are blogs and how do businesses use them?’.
What Are Blogs?
A blog, for business owners, is a regularly updated webpage on a business’s website. This page will be filled with articles on topics that are relevant to your brand. Blogs are a way of informing customers about your products, industry, processes, and more. This helps people to engage with your brand and become more interested in your products.
How A Business Might Use A Blog
Blogging for Marketing
To start with, blogging is a fundamental component of any good content marketing strategy. Content marketing is the idea that excellent content will naturally draw customers towards your brand. Writing information that people want to read is a great way to begin fulfilling your content marketing goals. Find out what topics your customers may want to know more about and write about those.
Increase Search Engine Ranking
If you want your website to get shown higher in search engine results, a blog can help you to achieve this. Not only does it show that you are active on your site and constantly updating it, but you can add keywords to your blogs that help it to move up. Getting your site to the first page of search engine results is a key goal for many companies, as it helps more people to see your website and increases the number of visitors to your webpages.
Show Industry Expertise
Your blog should be filled with informative articles on topics that interest your target demographic. By drawing in consumers with creative and well-written blogs, you can show that your company are the leading experts in your industry. Use your knowledge and experience to write excellent content that benefits your customers. After all, there is a reason why you do what you do – because you are skilled and passionate about this topic. By sharing that passion with your audience, you can attract people towards your brand.
Increase Trust
Many people are hesitant to buy from a brand for the first time. They don’t know what to expect, and there are a lot of scams out there. A blog that shows you are knowledgeable can help to build trust with customers. Write from a personal viewpoint and make sure that you sign off each blog post. A profile image can help as well. All of these personal details combine to help the audience feel that they are getting to know you and want to buy from your business.
There are numerous reasons that so many companies find blogging for marketing a worthwhile investment. Blogs for businesses can help to generate new leads, inform users, and promote your brand. If you are still unsure how or why a business might use a blog, contact Context Genesis today. We are the experts in all things copywriting and can easily help you to get your business blog underway.